copywriting WORK

Sometimes nice folks ask me to write funny copy for them! I’ve provided copywriting and content writing for brands such as Bud Light, Marc Jacobs, Supergoop sunscreen, Whisps, Ink+Volt and more. I have experience creating content for both digital and print, and collaborating with designers and illustrators. If you’d like to work together, feel free to get in touch here! 

COPYWRITING CLIENTS

Whisps: I helped Whisps sharpen their playful and smart brand voice. I wrote humorous copy for marketing materials, such as website pages, advertising, consumer and media swag, press postcards, in-store displays, and taglines to be used in presentations and briefs.  I loved coming up with new and creative ways to talk about cheese!

Weber Shandwick: I provided copywriting for Bud Light’s “summer stimulus” package, a 100+ page comedic proposal that offered fun giveaways for fans. The client wanted the copy to be grounded in the formal language of a legislative document, but also funny and silly. This was a dream project for me because I love any joke that can be accompanied by an infographic!

  • Here’s a sampling of the comedic copy I wrote.

    -Grillmaster etiquette

    -Proposal to turn Mount Rushmore into a theme park

    -Ceasefire on mosquitos

  • Highlights of the Summer Stimmy were read live by VEEP’s Sam Richardson.

  • Garnered 875M earned impressions. 440K social mentions.

Qulture (formerly Moving Image and Content)/ Supergoop Sunscreen: My writing partner Patrick Clair and I provided copywriting for Supergoop’s sunscreen campaign during Skin Cancer Awareness month.

  • We wrote the video script for the cooking segment of Good Morning Supergoop, a digital campaign that blends humor with education.

  • The digital project was the most well-received campaign in the brand’s history.

Qulture (formerly Moving Image and Content)/ Marc Jacobs: My writing partner Patrick Clair and I wrote copy for the release of Marc Jacobs’ playful new fragrance Perfect.

  • For their TikTok challenge, we wrote one-liners for their “compliment comeback battle” that celebrated self-love and individuality and integrated the word “Perfect.”

  • Received 1.4 billion views in 3 days

Ink+Volt: I write long-form content such as gift guides, product roundups, and blog posts on career development, productivity, and creativity, all while integrating our stationery products. So if you ever need someone to explain what a fine tip nib is, I’m your girl!